Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong! Most of the incorrect information consists of mis-matching name, address and phone number (NAP) as well as business hours, email address, etc.
Why is so much information incorrect?
Because there’s no permanent record or single source of location data online. This is a HUGE problem that we can help solve.