See How Geofencing Could Work For You
Our Geofencing marketing technology can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:
Personal Injury Lawyers wanting to reach accident victims at ER Centers, Hospitals, and Car Repair Centers
Trade Show Exhibitor who wants to advertise at an event
Car dealership who desires to target their competitor dealerships and measure foot traffic back to their showrooms.
Retailer or franchise wants to run a customer loyalty program, so they build geofencing around their own stores to drive repeat customers and buyers.
Many Ways To Use Geofencing Marketing
Use Geofencing To Target Buildings, Nearby Traffic & Even Yourself For Customer Loyalty Marketing
Use Our New Addressable Geofencing To Target Individuals Households: 1,000 - 1,000,000 Addresses
Target other retailers or your competitor's locations and serve ads to their customers
How Geofencing Advertising Works
A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
Geofencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting.
Location Based Advertising (Geofencing)
Our Beacon Free geo fencing technology allows companies to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be.
Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is my advertising producing actual walk-ins to my store?
Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Addressable Geofencing”
Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated plat line geofencing drawing capabilities.
Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate
Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.
Our Own Form Of Facebook Geofencing Marketing
Geofencing directly on Facebook’s platform is challenging and almost not possible. But at SEO SEM Professionals, we’ve developed a proprietary means of taking the same users who entered geofences we’ve built and targeting them directly on the Facebook platform.
We’re not talking about site retargeting and reaching people who have already clicked on your site. We mean those individuals who have seen your ads and beginning a campaign to serve ads to those very same individuals on Facebook.
If you want to create a well rounded advanced geofencing strategy that incorporate programmatic display and Facebook marketing, and giving you the chance to target just your core audience, feel free to inquire about our Facebook Geofencing Capabilities.
Advanced B2B & B2C Geofencing (Segmenting Users From Employees To Customers)
As part of our advanced tier of geofencing, our team can segment users and parse out those who are employees versus actual customers. Why does that matter? If you want to reach individuals who are hospital administrators instead of patients, we can do that. If you want to target people visited a location 5 times a week, we can segment those individuals. Here are the other practical uses of segmentation geofencing:
Our advanced timed based layering gives more control and better targeting capabilities to organizations that need to get their message in front of a defined segment of users.
Key Geo Fencing Benefits
The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geofencing technology allows for advertisers to reach users wherever they go be it your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.
The possibilities for hyper local targeting are endless:
Individual Households & Business Addresses
Sporting & Music Events
Customer Loyalty Programs
Intersections of Popular Streets
Malls & Strip Centers
We pride ourselves on our geofencing capabilities. No other technology exists that allows for such granular targeting and audience building.
Geofencing Marketing Case Studies
Programmatic Display Campaign Development
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Geo Zone Conversion Reporting
Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 855-244-3330