This local advertiser was using Paid Search and SEO to drive visitors to their site. They were having good success but wanted to see if there was a cost effective way to improve upon what they were already doing. They partnered with our team to add display advertising to their marketing mix with the goal of driving incremental quality traffic to their site.
Our team’s programmatic platform enabled this advertiser to drive 127% more leads and increase the number of new visitors to the site by 30% compared to the previous year. Also, the average time spent on site increased by 268%, proving the leads we drove to site were both extremely qualified and interested. With the additional traffic to site, the advertiser saw a 20% increase in pages visited. This increase in qualified leads to their site helped the advertiser surpass their 2013 revenue goal.