Social Media Advertising
Facebook & Instagram provides a
new level of granular targeting.
Taking advantage of social advertising can
provide the hyper local
targeting your organization has been seeking.
Facebook/Instagram Advertising Is Becoming As Powerful As Search
Facebook & Instagram have over 1.8 billion users that spend on average 1 – 2 hours a day on their platforms. And the granular nature of user data allows our agency to create audiences and target segments that are likely to be your ideal client base. Below is a sample of the targeting capabilities available via Facebook/Instagram:
Age, Sex (Male/Female/Transgender)
Zip Code/City, State
Industry/Title
Income
Interests, Behavior
“As of July 2016, there were over 2 BILLION searches PER DAY on Facebook.” Are you being found?
Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns so you are speaking to those people that matter the most to your advertising campaign.
But SEO SEM Professionals is no ordinary digital agency. We have access to proprietary technologies that allow us to go beyond those 1,500 filters including:
Targeting people who checked into locations
Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)
People who engaged with particular facebook pages (liked)
Targeting people who engaged with content centered around particular keywords
Directly message those individuals in addition to the Ads served to them
We’ll be honest. We didn’t believe in Facebook 4 years. But after turning it on for political campaigns and retailers, we’ve seen how you can microtarget people even better than search at times.
Programmatic Display Campaign Development
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
Creative Development
It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
Programmatic Development
It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Optimizations
Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Granular Social Media Reporting
We alway talks about this because it matters. Clients not only want to see our reporting. We obsess over it. Our advantage is how we can place any and all social campaigns that we are managing or not managing into one dashboard so we can see the ancillary benefits of our social advertising. From Google Analytics to Facebook Insights, you’ll receive full access to our reporting system.
“Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year.”
“There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.”
Six in ten online adults have Instagram accounts.
Our team can build campaigns that gets your message in front of active buyers who expressed an interest or need in your business.
Curious to see what we can do? Fill out the form or contact us at