Law Firm Seeks Improved Programmatic Advertising Performance & Improved CTR

programmatic display

Challenge
A personal injury law firm was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target an audience with the need of a personal injury lawyer.

 

Solution
Our team developed a comprehensive geo-targeted strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to increase and optimize the keywords, adjust category contextualization, and blacklist specific domains to more precisely target customers across desktop and mobile platforms. As a fully programmatic campaign, our team was able to shift budget mid-flight and focus spend where it was most effective; therefore, saving money and increasing performance.

 

Result
Through multiple tactics and optimizations, our team delivered a CTR of .2632%, exceeding the industry average and the client’s goal.