Challenge
A personal injury attorney wanted to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of out team to more precisely target their audience and drive up the CTR they had been seeing from other vendors.
Solution
In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level and geo-fencing. With quick learning from the campaign launch, our team was able to increase and optimize the keywords blacklist specific domains to more precisely target consumers, and adjust the frequency cap to maximize budget and overall campaign effectiveness.
Result
Through multiple tactics and optimizations, our team achieved a CTR of .1680%, exceeding the client’s goal of achieving the industry average CTR of .1%.