Programmatic Video
TV & Radio Advertising can be expensive.
As a less expensive alternative, our video targeting
solutions, we can layer video onto all
of our programmatic solutions.
Have compelling video content you want to leverage in addition to static or animated Ads? Our programmatic video solution allows advertisers to reach the ideal audience on desktop, tablet, and mobile devices on many of the same websites that access static advertising.
And the best part is you can layer video onto our other programmatic solutions you’re leveraging including:
“60.0% of US digital video ad spending expected to be transacted through programmatic channels in 2017.“
Case Studies
Programmatic Video Options
Pre-roll Video Ads: These video ads appear immediately before free video content on publishers like CNN.com, Forbes, ABC Family, MLB.com, Local News Sites, and others.
Mid-roll Video Ads: These ads appear within the content of longer videos, such as complete television episodes.
Post-roll Video Ads: These ads appear at the end of a video.
Non-skippable Ads: These non-skippable ads are 15 seconds or less, ensuring that prospects complete the video before continuing to their free content.
Our Advantages
Premium Inventory: Availability of programmatic video inventory is less than display inventory, accounting for only about 1% of all programmatic inventory. We work with LiveRail, SpotXchange, and AdX (DoubleClick) to ensure your videos are seen by prospects on premium publishers and top mobile apps.
Ad Placement: Video ads often appear center page and above the fold for the best viewability among programmatic advertising.
Programmatic Display Campaign Development
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
Creative Development
It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
Programmatic Development
It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Optimizations
Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Transparent Programmatic Video Reporting
Our team leans heavily on our reporting capabilities and being able to share metrics that can help our team optimize your campaigns. That same level of reporting is no different when video comes into play. Video ads come with complete transparent reporting that includes:
Where the ads were served
Number of users who watched 25%, 50%, 75%, 100%
Number of users who completed the ad
Number of users who muted or unmuted
Number of users who paused or unpaused
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 855-244-3330