Reach Your Audience Better Than Your Competitors
Retailers & Franchises with physical locations always have to find new ways to stay ahead of their competition. Whether it’s Adwords or Facebook advertising, targeting your ideal customer base can be challenging.
But SEO SEM Professionals has retail-and-franchise-centered solutions that not only ensure you’re targeting your most ideal customer, targeting them in real time while they’ve expressed intent and an interest in your offering.
Types of franchises/retailers we work with:
Restaurants & Food
Multi-Channel Retail Locations
Our Geo Fencing solution is a game changer for retailers that want to reach their specific target audience.
Location Based Advertising (Geo Fencing)
Our Beacon Free geo fencing technology allows franchises and retailers to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be. Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is the advertising producing actual walk-ins to my store?
Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Key Geo Fencing Benefits
Solutions Custom Tailored To Your Retail Location(s)
Increase Engagement To Your Franchise
Our ability to create custom tailored Adwords campaigns for retailers and franchises is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website.
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
Use Cases of Geo Fencing
Customer Loyalty Program – By Geo Fencing your retail store, you can serve Ads to those individuals who already came to your store and want to continue reminding them about any special offers you have.
Competitor Locations – Consider your competitors and geo fence their locations.
Event Targeting –Have a major event in which you’re featuring your products or your brand? Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
Close Vicinity Of Your Store Location – How about walker-bys and those who are walking close by your retail store but really thinking about your store. We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.
Programmatic Display Campaign Development
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 855-244-3330