Speedway Accelerates Performance With Event Targeting

what is geofencing

An international speedway was looking to build brand awareness and drive loyalty among auto racing fans. They enlisted the help of our team to utilize new geo-fencing event targeting technology to precisely target their relevant audience with the goal of driving up CTR.

Our team developed a strategy to set-up custom geo-fences around the speedway to build custom audiences of users who visited the track during specific dates and times aligning with race events. These audiences were then retargeted with messaging promoting a large upcoming race. Approximately three weeks into the month-long campaign, our team added a conversion zone to measure users who attended any previous races, were delivered an ad, and then went to the final race.

Over the course of the month-long campaign, our team delivered an exceptional CTR of .24%. With the addition of the conversion zone, the advertiser was also able to measure the number of individuals who were delivered an ad after entering an event targeting zone and then attended the final race, including the number of users who attended multiple races.