Video Marketing & Optimization

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Video Marketing & Optimization 2016-11-05T19:43:21+00:00

VIDEO MARKETING

YouTube is considered by some to be the second largest search engine in the world just behind Google. Every single day, millions of people from all walks of life watch videos, amounting to billions of hours of viewing.

Having a strong YouTube presence can create an unimaginable impact on your brand’s reach due to the increased ability to engage with the millions of visitors who use YouTube on a daily basis. The moment people see your video, you will have better chances of expanding your communication with your potential clients.

VIDEO OPTIMIZATION

Making use of YouTube could also present you with direct SEO benefits from the search engines. Google is always working very hard to improve user experience by displaying the contents most suitable for their search queries. Over the years, Google has come to realize that videos could make their search queries easier to understand. Video explanation is easier to understand and far supersedes a mere article.

As a result, Google has modified their search results page (SERP) algorithms to give video results preference over other content such as web pages. What this means is that some queries typed by users will have video thumbnails mixed with text links in the search results. However, a properly optimized video will be displayed in a position higher than other search results content including, for instance, a higher ranking competitor’s website.  This alone will bring in more traffic to whatever you have to offer; people will easily see you as the go-to expert.

Combining all of these elements will encourage people to click through to your brand’s YouTube page, or more likely, your company website. In short, YouTube could be the missing link between you and that one client you’ve been looking for.

To do all the above mentioned and accomplish the goals of your business, you need to attract high-quality traffic to your videos and put yourself in front of your potential customers.

Our video marketing and optimization service is the ultimate solution that will enable you to accomplish your goals faster and leave all your competitors in the dust.